August 4, 2007
TextBusters.Com
TextBusters.Com offers a freelance copy-writing and authoring service to businesses.
Specialising in Google Adword, Web and Product Copy, TextBusters have their pens poised…
Google Adwords:
With the severe space restrictions of Google Adwords, writing advert copy which can still differentiate your brand and bring in a correctly targeted audience (avoiding severe click-thru wastage), is not as easy it might appear.
Phrases which might appear to be attention seeking, can severely damage advertising budget performance, with poor campaign conversion. The correct balance between attention and relevancy filtering, requires careful crafting, which is one of Textbusters core skills.
Poor copy is a double edged expense, from both wasted advertising budget and lost sales. In extreme cases, poor copy may even damage your brand and reputation.
Filed under Authors, Freelance, Journalism, Writers by on Aug 4th, 2007.
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